Our shops are designed to provide the balance between convenience of customers in making purchases and desire of owners to offer as many goods as possible. When making a layout we take care of rational shop segmentation, special zones and product groups in sales area, we organize entrance zone and place commercial equipment, we determine optimal passage width, taking into account customers’ behavior shops.
Customer flow regulation
It’s easy to lose one's way in broad daylight. It’s even easier to lose oneself in a shop especially if you came there for the first time or if the shop is very big. We are to set clients in the desirable track. Our target is to arrange a meeting of a client with goods, i.e. make sure the customer walks around, examines all goods placed around the periphery and within the sales area and sees not only the main commodity groups but the secondary groups as well.
Layout design solutions
We value and respect our clients and understand that sales area layout is quite a new activity in Ukraine, therefore you will find the explanation of layout solutions in every our project.
Concept design and manufacture of commercial equipment
We think that commercial equipment should comply with a general concept of a shop and emphasize its identity. Our recommendations on style, colors, materials and equipment design allow completing and developing image of a shop. At the same time we should not forget that main task of the equipment is to help customers in making a decision on purchases. Therefore, our equipment becomes a so-called frame for goods to emphasize their advantages and to draw attention to them.
It’s well known that customers when looking at goods are more inclined to buy them when they receive necessary information about these goods. But it’s not logical to count exceptionally on shop assistants who present goods. To our mind, a shop assistant completes but does not substitute information about the shop. That is why we design our equipment in such a way so that to provide systematic display of goods, their fixed order and to make information about the advantages of the purchase available. As a result, a customer is able to gain understanding of goods without any assistance.
1
Analysis of marketing goals of a store
Defining project’s technical task
Calculation and recommendations on optimum characteristics of designed floors or taking measures of the existing premises
2
Zoning departments and groups of goods, designing entrance zones, cash desks, special zones on the layout
Defining Outside Navigation Scheme
3
Calculation and distribution of the area of each department in the sales area, zones of storage, functional zones (fitting rooms, passes, etc.)
Defining Inside Navigation Scheme
Calculation and distribution of special zones in the sales area. Navigation Scheme
4
Brand and functional development of shop equipment paying special attention to a clear and systematic display of goods to customers
5
Designing shop equipment lighting system and outside and inside navigation systems
6
Grounding and visualization of design solutions on a store and its range of goods
Shop equipment and navigation elements location
7
Technological grounding and production of shop equipment and all other elements of the set
